Kate Hudson’s Fabletics Could Give Amazon a Real Scare This Year

Posted by Benjamin on June 16, 2017 with No Comments

There are not too many companies that threaten to take over the dominance Amazon has enjoyed for many years, but things may be changing this year. Amazon has lead the way in apparel e-commerce space, raking in 20 percent of sales in this industry and widening the gap to the closest competitor. Kate Hudson’s Fabletics has been gaining ground steadily on the retail giant, and in the last three years has sold over $250 million in sales of high-quality women’s workout apparel and active-wear.

 

Hudson is not afraid to discuss the secret to her success, it all comes down to reverse showrooming and a unique membership to her company. These are not new techniques in this space, but Hudson has discovered just the right balance that has exploded her bottom line in record time. Looking at the process from the outside, we see women heading to the retail Fabletics store at the mall, where they window-shop, get their free membership, and try on all the apparel they want. Completing the Lifestyle Quiz on helps to enhance the membership by unlocking some really impressive benefits.

 

When Hudson was asked how her athleisure brand is faring with buyers, you only need look at the next part of the process to get a real understanding of what is happening. These consumers leave the store and will head to the Fabletics website at their convenience. Now that they have a membership to the Kate Hudson’s Fabletics site, they see all those items in their profile that they wore in the stores at the mall. This means they know exactly what fits, and are free to shop for more styles and colors they know already will fit them perfectly. Many women order far more than they were even considering getting at the mall because of the quality, pricing, and the convenience.

 

As a member of the Hudson’s Fabletics website, you get discounted pricing, free shipping, and even your own shopping assistant.This shopping assistant looks over your personal buying habits and quiz answers, then selects something they thing the customer will love. No pressure at Kate Hudson’s Fabletics, you either love the item and buy it or reject it, never does anything ship without your permission. The company is making sales that Amazon should be concerned about, and as more women are discovering Kate Hudson’s Fabletics, this may be the place to shop for high-quality women’s active-wear for years to come.

George Soros Fights Back Against Rumors

Posted by Benjamin on June 15, 2017 with No Comments

Old Canards New Target

The attacks against George Soros aren’t anything new, but they are certainly changing people who aren’t familiar with them into bigots. The Right has long held that Soros is some sort of Machiavellian genius using his abilities to manipulate nations and control the world. Obviously, it is clear how they are able to take common attacks against wealthy Jewish financial experts and use them to inspire hate, but the truth simply doesn’t lend itself to this. Read more on NYTimes.com

It Doesn’t Make Any Sense

The biggest problem with the ideas that are spewed by the likes of Glenn Beck and others is that George Soros simply can’t be a communist. He has used too much of his wealth to help promote the free market and he clearly believes that we have a strong interest in doing everything we can to help the developing world to transition into free market economics and his work at the Open Society Foundation is centered around doing just that. Outside of his work in promoting the free market he has used his talents to spread democracy as well. This just doesn’t mesh with these canards.

The Real George Soros

George Soros is one of the world’s most successful hedge fund managers. He has managed to build a fortune worth billions of dollars and he has done it through consistently smart investments around the world. Thanks to his efforts it isn’t hard to see how someone who was born into relative poverty is able to escape it, but this isn’t all that he has shown. he has also shown that one can acquire wealth without finding ways to stop others from also achieving whatever wants and desires they have.

Read more: http://www.forbes.com/profile/george-soros/

What He Will Do

George Soros wants to continue to do just about everything he can in order to make sure that progressive politics continue to thrive. His Open Society Foundation has led much of this effort, but he wants to take it into overdrive and find ways to strengthen globalization. Many of the people being fooled by these smears are middle class westerners who see globalization as the cause of much of their suffering. If George Soros can convince that they can in fact benefit from globalization things may very well change after all.

Shame on the Right

There is absolutely nothing to be proud of on the Right regarding these absurd claims about George Soros. On one hand it is clear that they are trying to exploit the emotions of those who have been adversely affected. On the other hand, it’s absolutely impossible to know anything about George Soros and continue to believe these lies. Read more at Politico about George Soros.

EOS Lip Balm’s Takeover Of The Facial Product Market

Posted by Benjamin on June 12, 2017 with No Comments

EOS lip balm is a newer form of lip beauty products that took off after various customers and celebrities became enamored with its effects. It uses a special formula to give lips a more smoother feeling with ingredients such as soothing butter, and jojoba oil in both its stick packs and sphere containers. EOS is short for Evolution of Smooth, a company that has made its name due to the unique feel the lip products give its users. It’s been quite a process that the company has gone through from being an unknown new product on the shelves of Walgreens to now being one of the most widely-endorsed lip product.

 

More articles here on frenchtribune.com.

 

Around 2009, entrepreneurs Sanjiv Mehra, Jonathan Teller and Craig Dubitsky decided to try something a little bit different. They felt most of the other lip product companies at the time weren’t as concerned about details in their lines. So Mehra and his team of entrepreneurs began testing the waters to see what the customer response would be to their startup. In fact, they were willing to go so far as to reinvent the wheel with their lip balms. The first place they were able to distribute the product to was Walgreens, and one female customer became so thrilled with it that it became a phenomena shortly after.

 

What most customers love about EOS lip balm is its organic products and the ease and comfort of its use. The product not only became bought by major retailers like Walmart and Macy’s, it became seen on social media outlets such as Facebook, Twitter and YouTube where customers received even more exposure to it. Notable celebrities who have bought into EOS include the Kardashians, Taylor Swift and Demi Lovato. It’s also been found that EOS lip balms are known to top 1 million in total quantity sold in a given week. More helpful articles here EOS on stylecraze.com.

 

Seek more video here on https://www.youtube.com/watch?v=C0avkr4IdtM.

 

Jose Borghi of Mullen Lowe Promotes Marketing through Brand Advertising

Posted by Benjamin on June 5, 2017 with No Comments

Branding is mostly discussed in esoteric situations that contribute to the obscurity of its primary significance. To simply state the importance of branding, a company’s brand is its money machine. A brand authorizes an individual to command premium charges for the product sold. This is because the particular brand is an added value that permits premium pricing. A brand’s name is a company’s store of value. When it comes to selling a brand, advertising plays a key role. An excellent advertising agency invests in building the brand’s name. It is vital for the company to invest in a well-known advertising agency that has a track record of success. Mullen Lowe of Brazil exudes such characteristics.

 

Mullen Lowe

Mullen Lowe is an international branding and advertising agency. Since its establishment by Jose Borghi, Mullen Lowe has crafted and perfected the art of bringing a client’s idea to life. With several long arms in the marketing industry, Mullen Lowe is in a position to deliver a powerful blow into several hearts through one bold vision that defines the demands of a client. This is a unique agency that has paved the way for many brands in different sectors. From a small merger of like-minded agencies to being an international brand, Mullen Lowe through Jose Borghi’s insightful leadership has executed growth in business. Mullen Lowe combines complementary capabilities with vast entrepreneurial experience to deliver excellent branding results. Mullen shares the vision of innovative international marketers. The team is designated to build company brands to customer’s satisfaction and learn more about Jose Borghi.

 

Jose Borghi

Jose Borghi is the founder and chief executive officer of Mullen Lowe. Jose is a skilled entrepreneur who combines his talent for marketing and business to deliver excellent results. Borghi’s career began at Standard Ogilvy. He quit the company to join Erh Ray in founding an advertising agency by the name Borghi Lowe. He later sold his shares to Mullen and Partners to form Mullen Lowe Brasil.

More visit: https://www.youtube.com/watch?v=CBZUAB2iP5o

Omar Yunes Wins BFW Award for 13 Sushi Itto Locations

Posted by Benjamin on May 30, 2017 with No Comments

Omar Yunes is the proud owner of the franchise Sushi Itto which has won the Best Franchisee of the World (BFW) award on December 6th for the brand he proudly represents. Yunes came to own his first Sushi Itto franchise at age 21 and currently owns 13 locations which represent more than 10% of all of the company’s current locations. Yunes currently owns franchises in Mexico City, Puebla, and Veracruz. Currently, the 13 locations that Yunes is proud to own employs more than 400 workers providing productive, steady sources of income for them and their families. Yunes credits the innovation, dedication, and discipline of his employees as a big reason why the company is as successful as it is. This has allowed the company to gain capital and grow into 13 franchises that he has now, and more he hopes to have in the future. Sushi Itto has been successful because of their company’s combined approach of excellent customer service, remarkable flavor, and great hospitality. That is what has gotten the franchise to where it is today, and that’s what will continue to serve the company as it expands its locations well into the future.

Omar Yunes is one of the franchise owners of Sushi Itto who currently owns 13 locations within the corporation. This accounts for approximately 10% of all franchise locations Sushi Itto currently has in operation. Yunes’ franchises alone employ over 400 people at their 13 locations, providing these workers with a way to provide a livelihood for their family. This is something that Yunes takes great pride in as he does in his quality customer service, hospitality, and superior tasting food. Yunes also credits the hard work, dedication, and the innovative nature of his employees as to the main reason that Sushi Itto is doing well as it is and continuing to expand moving into the future.

Norman Pattis and PodCastOne at the Forefront of Podcast Development

Posted by Benjamin on May 28, 2017 with No Comments

On 9th February 2017, Norman Pattiz, the executive chairman of the PodcastOne and Tom Webster, the Edison Research’s VP of strategy jointly released the findings of studies. The study involved five major consumer products in five different categories. This study was done in the second half of 2016.

The study was done in two stages, pre and post campaign. Podcast advertisement was shown to have an overall positive effect on various aspects of a product. Here are the key findings.

– The number of listeners who indicated a certain grocery brand increase from 7% in the pre-study to over 60% afterward.

– There was a rise in the unaided product knowledge in the two periods. The awareness of financial services product increased by 47%, automobile aftermarket product by 37%, and lawn and garden product by 24%.

– The number of respondents with a “very favorable” attitude on a car aftermarket product, increased from 18% in pre-study to over a third afterward. Those “very likely” to use a lawn and garden product increased from 16% in the pre-study to 22% post-study.

– There was a 60% increase in the level of knowledge of some campaign messages related to automobile aftermarket product after the campaign.

Edison Research carried out the survey in three different investigations in 2016 to find out the success of the podcast advertisement for the given national brands. Online surveys were conducted and the same methodology used before and after the campaign. Each company carried out advertisement between four and six weeks.

The researcher found that podcast audiences responded to the company’s messages. There was a significant increase in the willingness of the respondents to consider and /or buy those products.

Norman Pattiz said the results were an indicator of the company’s commitment to helping in selling other brands through advertisement. Tom Webster said he was happy that they were able to show the effectiveness of podcast ads.

About Norman Pattiz

According to Biz Journals, Norman J. Pattiz is the founder and former chair of Westwood One. The company provided news, sports, and traffic programming among others in the broadcast industry. In 2010, he was behind the founding of the Courtside Entertainment Group. In 2013, he founded and launched PodcastOne, a prominent audio on-demand programming producer, and distributor. Learn more about Norman Pattiz: https://www.entrepreneur.com/video/293555

On June 23, 2016, he became the executive chair at PodcastOne. He has been in the radio syndication for over decades.

Both President Clinton and President Bush appointed him in 2000 and 2002 respectively to the broadcasting board of governors of the United States of America.

Jim Tanabaum – A Successful Entrepreneur Who Knows Risk Taking

Posted by Benjamin on May 25, 2017 with No Comments

Jim Tananbaum is the founder and CEO of Foresite Capital. The firm which specializes in identifying emerging healthcare leaders and helping them grow profitably, supplying capital, networks and information was founded in 2011. From Jim’s interview with INC42, he reveals how he came up with the idea for starting Foresite Capital. From his 25 years of being a healthcare entrepreneur and investment strategist, he had learned the success factors for entrepreneurs. He had recognized that innovative healthcare products and solutions required significantly more time and capital than entrepreneurs and financiers appreciated. He therefore, founded the firm so that they could support emerging leaders by supplying information, networks, and capital to help in driving their success.

In an article on Biz Journals, Jim spends his normal work days discussing the company’s existing portfolio, new presentations and networking with healthcare thought leaders. To him, bringing ideas to life involves capital and engaging smartest and persistently with effective thought leaders in healthcare. Jim is always inspired by the science behind healthcare innovation which is at the core of his work. He believes in team dynamics that make a company more productive. Jim shows the importance of believing in yourself more when starting your business since he used to execute a combination of what he thought was best and what others thought was best. This always led him to compromises.

As an entrepreneur, Jim took more risks since he spent a lot of time in understanding a situation which made him more confident of getting multiple returns than losses. In growing his business, he strategizes in getting the best people to synergize with his organizational expertise.

Jim holds a BS and a B.S.E.E from Yale University, and MD from Havard Medical School an MS from MIT and an MBA from Havard business school. He has an industry experience of over 25 years. Earlier in his career, Jim worked in different capacities such as: the co-founder and managing director PVP2 & PVP3, Co-Founder and Chief Executive Officer Theravance, a partner in Sierra Ventures and Co-Founder and Board Member of GelTex. Above all, Jim’s highest priority is family and he prefers having dinner with them (IdeaMensch, 2017)

See more: https://www.linkedin.com/in/jim-tananbaum-a7562a7/

 

The Career Journey of the Greatest of ALL Ad Agents in Brazil, Jose Borghi

Posted by Benjamin on May 22, 2017 with No Comments

When talking about advertising in Brazil, the name of Jose Borghi must come up. The founder of Mullen Lowe ad agency has been in the Brazilian advertisement scene for long enough to make him a legend. Jose was the mastermind behind the creation of Sazon and Mammals of Parmalat, two ads whose fame hit all corners of the vast South American country; they are remembered to date.

 

How Jose Fell in Love with Advertising

Jose Borghi landed in the advertising career in the most interesting of ways. In fact, he was not sure of which career to pursue up until in his junior high school. In order to assist her young brother in selecting a career for himself, Jose’s sister decided to take him to Castro Neves Theater to watch an interesting commercial ad that was stage performed. Jose walked out of the theater with his mind made up- advertising was the life he wanted and learn more about Borghi.

 

Jose’s Journey to The Ad Career

Jose graduated from PUC-Campinas in the mid-80s with a degree in Advertising and Propaganda. Upon graduating, Standart Ogilvy agency hired him as an editor in 1989. After making an impressive debut in the advertising industry at Ogilvy, other ad agencies started to hunt for his services. He agreed to work for several agencies among them FCB, DDB, and Leo Burnett before quitting employment work on establishing his own agency.

 

Mullen Lowe

Jose Borghi got a partner in Erh Ray, and together they started BorghiErh, an ad agency than they managed as equal partners. The duo received no funding from investors, and they had to work with the little they had. With an over-stretched budget, Ray and Jose decided to handle almost every department in the firm. After years of intensive efforts and dedication, the agency was bought by Lowe and was rebranded, Borghi Lowe. Recently, the agency merged with the Mullen Group, changing its name once again to its current name Mullen Lowe. Since then, Jose Borghi has been serving as the agency’s co-CEO and read full article.

Sajwani and Damac Properties Worked Hard to Survive the Property Crash of 2008

Posted by Benjamin on May 18, 2017 with No Comments

From 2007 through 2009 the world went through a financial crisis different from any other one in economic history.

It began in the United States with the fall of major Wall Street investment banks after the revelation that they had actively and knowingly bought and sold consolidated debt instruments based on repackaged home mortgages which would soon have a high foreclosure rate.

However, many banks and other financial organizations including trust and pension funds around the world had also bought large amounts of mortgage collateral instruments. Read more: Meet Our Board | DAMAC Properties

They had faith in the historically reliable financial solvency of the American home buyer. Although some suffered foreclosure, most made their payments on time.

It came as a worldwide shock when the world discovered that many mortgage companies were approving loans to anybody who could sign their name. They no longer verified income and the overall capacity to make the monthly mortgage payments, because the major banks of the world were taking the financial risk.

In July 2008 Hussain Sajwani of Damac Properties noticed the fall of demand for his luxury properties. The Damac owner founded Damac in 2002 in the United Arab Emirates and Dubai. Learn more about DAMAC owner: https://communityportal.loams.ae/

Some people told him the economic slowdown was caused by summer, but Hussain Sajwani realized the situation was worse than that. He cut costs to preserve cash. He cut back on some of his projects. Sometimes Hussain Sajwani had to take strict measures against buyers who were also suffering from the economic conditions.

By taking these strict measures to conserve cash, Damac preserved cash, and is now the largest real estate developer of luxury properties in the Middle East. They have also expanded into North Africa, Lebanan, Qatar, Jordan and Saudi Arabia. He recently opened a golf course in one of his residential properties tied in with Donald Trump.

A second one, designed by Tiger Woods, is still under construction but should open at the end of 2018. Hussain Sajwani and Donald Trump made those deals for Damac back in 2013, long before Trump’s electoral campaign began.

Recently Trump said that Hussain Sajwani had made him a terrific offer, but he had to turn it down. As president, he has to be careful of perceived conflicts of interest. However, the Trump family and the Hussain Sajwani family remain friends.

Brian Torchin: making headway in the health care industry

Posted by Benjamin on May 15, 2017 with No Comments

As a chiropractor, Brian Torchin knows the struggles of finding work in the health care industry. These struggles lead to the creation of HCRC staffing.

According to Glassdoor, Brian Torchin is the leader of HCRC, which is a staffing firm that helps health care professional find meaningful employment. HCRC’s mission is to provide quality, talented healthcare professionals with jobs in hospitals across the country.

Torchin has spent many years building and developing job opportunities for professionals across the country. In doing this, Torchin has built long-term relationships with his clients. He remembers the struggles he endured, starting out in the health care industry and strives to help others get their start. Learn more about Brian Torchin: http://www.wellness.com/dir/458034/chiropractor/pa/philadelphia/brian-torchin-dc

So, what are the advantages of working with HCRC Staffing?

  • They are a full service staffing firm
  • They pride themselves in their ability to help professional find work within 72 hours
  • They build long-term relationships with their clients. This builds trust and understanding with each other.
  • Staffing fees fall below the industry average
  • The creator of HCRC, has been where you are and knows how to help
  • Helps small practices and groups compete with their larger counterparts
  • It’s the go-to source for all your staffing needs

HCRC helps not only medical professionals gain entrance into their field, but legal professionals as well. Here’s a list of staffing opportunities that HCRC can help with.

Medical:

Legal:

  • Urgent Care
  • Nurse Practitioner
  • Chiropractor
  • Physical Therapy
  • Dentists
  • And so on…
  • Attorneys
  • Paralegals
  • Legal Secretaries
  • And many more

Brian Torchin has dedicated years to helping other professional get their start in the industry, however for him it wasn’t always this easy.

Although he founded HCRC, Torchin is still practicing medicine as a chiropractor in Philadelphia. He has a background in Sports medicine and Physical therapy.