Lori Senecal, one of the finest executives in the advertising industry outlines three primary determinants of a company’s online marketing campaign. First and foremost, a well-crafted, captivating and original message should be the highlight of the undertaking. People will be drawn into a well-thought and finely-executed ad.
Before one gets down to the business of creating a publicity campaign, they first need to define their target audience, outline clear goals and then draft a clear plan on how to execute the ad. AdAge explains that the advertisement must possess basic attributes such as creativity. Also, a good ad needs to be captivating enough for people to pay attention to it. Use of people to create clear images and visual elements will go a long way in ensuring an ad is effective. Images communicate better than words. With the right images, one can achieve their objectives as far as marketing is concerned.
Through a creative use of pictures, an audience can associate their culture and beliefs with a particular product. With this approach, marketing can expect good results in their effort to popularize a product line. Companies also need to ensure that they have real numbers regarding likes and followers. There are several ways through which an enterprise can grow its audience online.
Lori Senecal has been in the marketing field for several years. Before her recent appointment as the Global CEO of CP&B and her MDC partner, Lori Senecal was the chief executive officer of CP&B. One of the biggest responsibilities in her new position is overseeing an aggressive expansion of CP&B across multiple international destinations. In her Forbes written post, Lori Senecal is also responsible for the coordination of the internal affairs of CP&B. Her longstanding career in advertisement has earned her a lot of repute and experience.
CP&B boasts of an international presence in multiple destinations across the globe. With the advent of YouTube, Facebook and other social media platforms, Lori Senecal has discovered that there is a growing need for companies to understand the importance of this new platform of advertising. With social media, enterprises can reach new audiences quickly and more effectively.
Check out Lori Senecal’s profile on crunchbase.com.