For women who enjoy quality and aesthetic beauty in their athletic leisure wear, there is now a choice available on the market for them. This choice is in the form of the Fabletic line that proves to be more than just a niche in the field but a game changer and a project in growth as well. What makes this product line different from others on the market is how it is actually developed and brought to the public from their point of their point of view. What this turns out mean is that the customer service, marketing and production of this athletic leisurewear line uses cutting edge technology and brings satisfaction to consumers from celebrity pioneers.
It all works off the power of the crowd in the sense that the product now bows down to the review. This is something that is becoming more ever-present in today’s business world. The simple fact is 80 per cent of people use online reviews as a shopping tool before visiting a business. Just as once upon a time coupon clipping was something that nearly everyone did except for the uber rich or the foolish, the online review is something everyone at least once has been a part of. As a matter of fact, some studies put the number as high as 80 per cent where others which are more tailored to fit summer activity put the numbers at 50 to 60 per cent. Either way, it’s a high number percent wise and those less than 80 are climbing every year. The catalyst behind this phenomenon can be summed up in two words, and they are trust factor.
The general public no longer believes in the traditional method of advertisement. At least, this can be said for the adult consuming public whereas children still fall for commercials, but most grown-ups know that the review is best to go by. To this end, people want to hear something from someone they either like or know. And as a result, celebrities are now leveraging their on-screen persona and off-screen personality to collaborate in generate revenue within organizations. Kate Hudson is one such celebrity as she collaborates with Fabletics, which is an organization with Demi Lovato as its figurehead. But her commitment goes beyond product endorsement and being seen using a wearing a certain dress or purse. She is personally involved in the marketing strategies that improve customer service and does hands on quality checks when it comes to the products that are going to be seen by paying customers.
It’s all about taking things such as data collection, social media and also a proper frame of mind and making it into something good for others. And in the case of this product line, it is all about women empowering other women and seeing real results when it comes to customer satisfaction professional practice and overall change. When it’s done properly as in the case of Kate Hudson’s and her collaboration with Demi Lovato’s the result is something that may have started a little rough around the edges but is now a refined and sought-after product on the market.
Taking on Amazon is a phrase that is more often being repeated throughout the fashion industry, but the phenomena is effecting many different industries. It is a reaction to a shift in consumer habits that negatively effects the profit margins of many businesses, but is particularly dire because the shift is effecting the high end luxury market. This market survived on a formula of making customers lifelong loyal brand buyers. This return client strategy involved making the brand exclusively expensive. They would then provide a product that was superior in quality to other comparable items on the market, and this strategy was especially good at converting high end fashion shoppers into loyal lifetime customers. However, the titanic shift that the internet has caused has changed everything in most sectors of society, and this extends to the retail sector as well.
However, the shift has manifested in an unforeseen way that has retailers especially in the fashion industry mobilizing against it. Their one mobilization technique is the meme taking on Amazon, but it applies to a particular habit that internet shoppers have developed to overcome the lack of experiencing the actual product when they are shopping via the Web combined with their penchant for finding the most convenient and cheapest means of acquiring the item. These shoppers are going into the physical store only to browse the item and then return to their internet stores for purchasing and delivery. The industry has labeled this habit showrooming, and it is very detrimental to their bottom lines. However, this has been advantageous for some courageous upstarts that have dared to take the current status of the shopper’s attitudes and use it to their advantage.
One of these companies is a fashion brand that is both athletic and fashionable simultaneously. This company has seen a 5,000 percent growth spurt that has been generated with their technique of reverse showrooming. Their company offers subscriptions and price their products at the same level across all of their selling platforms. This means that customers become loyal at their many different outlets, and potential customers are converted almost as soon as they obtain a subscription. The subscription provides the exclusivity, and they then provide a quality product that is equally desirable no matter how the client wants to make purchases.
In researching Fabletics, I learned of their story, so I subscribed my wife, and she has loved it seemingly every week since judging by the deliveries from Fabletics. There was always some fundamental flaws to the athletic gear that she was beginning to wear out per the current fashion trend. These were not designed for the common active lifestyle, so it was missing some components. Fabletics fixed this problem for my wife, and now her gear is noticeably designed for more than just a work out. She is highly satisfied and impressed with the company, so they have her attention, and when she finds a good product, she continues to patronize their business.
There are not too many companies that threaten to take over the dominance Amazon has enjoyed for many years, but things may be changing this year. Amazon has lead the way in apparel e-commerce space, raking in 20 percent of sales in this industry and widening the gap to the closest competitor. Kate Hudson’s Fabletics […]
Fabletics has been making news in the fashion world from the time it started its operations in 2013. A company that started out as a startup is now a mainstream fashion brand, which is giving giants like Amazon a tough run for its money. Amazon holds over 20 percent market share in the fashion retail […]