First page of the CEO Cosmetics Industry archive

Doe Deere – article recap

Posted by Benjamin on February 1, 2018 with No Comments

Doe Deere grew up in Russia and began her first business at the age of 13. She would sell temporary tattoos to the kids in her class. Even though temporary tattoos, at that time, were a new trend, Deere convinced her classmates that they were a new fashion statement and fun for everyone to wear.


At the age of 17, she relocated to New York City. She was a New Yorker for some time. While living in New York, she attended FIT and majored in fashion. She also pursued her passion for music. She and her now husband and business partner performed in the same band. While living her dream to be a musician, she learned what it was like to have a career. She learned about marketing and how to appreciate people. After about 14 years in New York, she moved to LA.


When asked what advice she has to offer other young women looking to find their niche, she advises them that they need to be true to themselves and follow their heart. Deere believes that deep inside every person is that special something that only they possess. It is that special something that needs to be tapped into and utilized in order to be successful.


Like everyone else growing up, Deere believed she was different from everyone else. She believed that no one had the same passions as what she had. However, she quickly discovered that she was wrong. She found out that many people were passionate about the makeup that they wore. This passion turned into her company Lime Crime. Learn more:


Lime Crime was started in 2008 when the natural look surged in popularity. Deere, herself, has always loved color. So, when she could not find the colors she wanted for her makeup, she started to create them herself. She quickly found out that other women were interested in purchasing her colors, which in turn made Lime Crime a profitable business. However, she took her passion a step further, and her products are certified vegan and cruelty-free. Expressing ourselves by our hair, makeup, and wardrobe is how we are true to ourselves, and a little sparkle never hurt.