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EOS Lip Balm’s Takeover Of The Facial Product Market

Posted by Benjamin on June 12, 2017 with No Comments

EOS lip balm is a newer form of lip beauty products that took off after various customers and celebrities became enamored with its effects. It uses a special formula to give lips a more smoother feeling with ingredients such as soothing butter, and jojoba oil in both its stick packs and sphere containers. EOS is short for Evolution of Smooth, a company that has made its name due to the unique feel the lip products give its users. It’s been quite a process that the company has gone through from being an unknown new product on the shelves of Walgreens to now being one of the most widely-endorsed lip product.


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Around 2009, entrepreneurs Sanjiv Mehra, Jonathan Teller and Craig Dubitsky decided to try something a little bit different. They felt most of the other lip product companies at the time weren’t as concerned about details in their lines. So Mehra and his team of entrepreneurs began testing the waters to see what the customer response would be to their startup. In fact, they were willing to go so far as to reinvent the wheel with their lip balms. The first place they were able to distribute the product to was Walgreens, and one female customer became so thrilled with it that it became a phenomena shortly after.


What most customers love about EOS lip balm is its organic products and the ease and comfort of its use. The product not only became bought by major retailers like Walmart and Macy’s, it became seen on social media outlets such as Facebook, Twitter and YouTube where customers received even more exposure to it. Notable celebrities who have bought into EOS include the Kardashians, Taylor Swift and Demi Lovato. It’s also been found that EOS lip balms are known to top 1 million in total quantity sold in a given week. More helpful articles here EOS on


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