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The Career Journey of the Greatest of ALL Ad Agents in Brazil, Jose Borghi

Posted by Benjamin on May 22, 2017 with No Comments

When talking about advertising in Brazil, the name of Jose Borghi must come up. The founder of Mullen Lowe ad agency has been in the Brazilian advertisement scene for long enough to make him a legend. Jose was the mastermind behind the creation of Sazon and Mammals of Parmalat, two ads whose fame hit all corners of the vast South American country; they are remembered to date.

 

How Jose Fell in Love with Advertising

Jose Borghi landed in the advertising career in the most interesting of ways. In fact, he was not sure of which career to pursue up until in his junior high school. In order to assist her young brother in selecting a career for himself, Jose’s sister decided to take him to Castro Neves Theater to watch an interesting commercial ad that was stage performed. Jose walked out of the theater with his mind made up- advertising was the life he wanted and learn more about Borghi.

 

Jose’s Journey to The Ad Career

Jose graduated from PUC-Campinas in the mid-80s with a degree in Advertising and Propaganda. Upon graduating, Standart Ogilvy agency hired him as an editor in 1989. After making an impressive debut in the advertising industry at Ogilvy, other ad agencies started to hunt for his services. He agreed to work for several agencies among them FCB, DDB, and Leo Burnett before quitting employment work on establishing his own agency.

 

Mullen Lowe

Jose Borghi got a partner in Erh Ray, and together they started BorghiErh, an ad agency than they managed as equal partners. The duo received no funding from investors, and they had to work with the little they had. With an over-stretched budget, Ray and Jose decided to handle almost every department in the firm. After years of intensive efforts and dedication, the agency was bought by Lowe and was rebranded, Borghi Lowe. Recently, the agency merged with the Mullen Group, changing its name once again to its current name Mullen Lowe. Since then, Jose Borghi has been serving as the agency’s co-CEO and read full article.

Nine9 TheUnAgency Creator is Interviewed on Ideamensch

Posted by Benjamin on May 4, 2017 with No Comments

Ideamensch asked Anthony Toma, the founder of Nine9 what is one software program or online tool that he uses to help him be more productive in his business. They also followed up the question by asking how he uses that software or web tool. Mr. Toma responded by saying that he uses Facebook extensively as well as Instagram to a lesser extent. He says he uses these social media tools to help him market his company, generate leads for his business and advertise his company’s services. In fact, Anthony Toma says that Facebook and Instagram to a lesser degree are pretty essential to the success and growth of his business and more information click here.

Another question asked of Anthony Toma of Nine9 UnAgency was what is the best $100 bucks he had recently spent on and why is that. He says that the best $100 he recently spent was on a tooth. Mr. Toma said he was a tooth fairy for a day when one of his kids lost their tooth. As he took the tooth, he left a $100 bill in its place. Anthony Toma says it may seem excessive but it made him feel great and was well worth the money he spent to bring a little joy to his child’s life and learn more about Nine9.

What Sets The Nine9 UnAgency Apart From Other Talent Recruiting Companies And Sites?

Nine9 TheUnAgency is a talent recruiting company and website that actually has real and up to date listings you can apply for. Too many of the other recruiting companies have outdated listings. Nine9 TheUnAgency database of listings is updated everyday and shows openings for castings and tryouts from across the country. You can also create a profile on the web and a portfolio to help attract the attention of talent recruiters themselves for the theater, fashion industry and movie industry. The focus is on you and not a talent agent at Nine9.

More visit: http://www.iamnine9.com/

José Henrique Borghi Provides Reliable Advertising Service

Posted by Benjamin on April 5, 2017 with No Comments

Are looking for an ad agency that can help you reach the right audience in Brazil? Want to promote your business to the largest audience possible? José Henrique Borghi is the perfect choice for any business or organization looking to attract their potential customers and prospects. José Henrique Borghi of Mullen Lowe, comes highly recommended […]

Mike Baur And The Generation Of New Business

Posted by Benjamin on March 8, 2017 with No Comments

Technology is necessary for any business. Through it, we can accelerate the changes a community needs and evolve. It is very common that leading companies in industries fail to take advantage of the next wave of innovation in their respective industries if they do not embrace technology. This is one of the reasons why successful […]