When talking about advertising in Brazil, the name of Jose Borghi must come up. The founder of Mullen Lowe ad agency has been in the Brazilian advertisement scene for long enough to make him a legend. Jose was the mastermind behind the creation of Sazon and Mammals of Parmalat, two ads whose fame hit all corners of the vast South American country; they are remembered to date.
How Jose Fell in Love with Advertising
Jose Borghi landed in the advertising career in the most interesting of ways. In fact, he was not sure of which career to pursue up until in his junior high school. In order to assist her young brother in selecting a career for himself, Jose’s sister decided to take him to Castro Neves Theater to watch an interesting commercial ad that was stage performed. Jose walked out of the theater with his mind made up- advertising was the life he wanted and learn more about Borghi.
Jose’s Journey to The Ad Career
Jose graduated from PUC-Campinas in the mid-80s with a degree in Advertising and Propaganda. Upon graduating, Standart Ogilvy agency hired him as an editor in 1989. After making an impressive debut in the advertising industry at Ogilvy, other ad agencies started to hunt for his services. He agreed to work for several agencies among them FCB, DDB, and Leo Burnett before quitting employment work on establishing his own agency.
Jose Borghi got a partner in Erh Ray, and together they started BorghiErh, an ad agency than they managed as equal partners. The duo received no funding from investors, and they had to work with the little they had. With an over-stretched budget, Ray and Jose decided to handle almost every department in the firm. After years of intensive efforts and dedication, the agency was bought by Lowe and was rebranded, Borghi Lowe. Recently, the agency merged with the Mullen Group, changing its name once again to its current name Mullen Lowe. Since then, Jose Borghi has been serving as the agency’s co-CEO and read full article.
Are looking for an ad agency that can help you reach the right audience in Brazil? Want to promote your business to the largest audience possible? José Henrique Borghi is the perfect choice for any business or organization looking to attract their potential customers and prospects.
José Henrique Borghi of Mullen Lowe, comes highly recommended in Brazil. José Henrique Borghi has been producing fabulous results for clients throughout Brazil.
Great advertising strategy can be the difference between successful outcome, or the poor performance of your advertising and marketing promotions. Every entrepreneur or organization manager understands that proper advertising is crucial to the success of any establishment or enterprise. Yet many still believe they can handle their advertising needs on their own.
Market research, ad creation and the actual campaign setup can take time, and also disrupt your other important projects. But, when you get an ad agency to handle it for you, due to the expertise and experience of the professionals, they will know exactly how to get the entire process completed efficiently and effectively.
José Henrique Borghi and his team of experts will not only be of great help in developing your advertising message and setting up the campaign, but they will certainly communicate effectively with the various advertising media. And, since they have a constant exposure to a wide variety of businesses and organizations, they know how to meet the needs of many different clients. This makes them a better choice than trying to handle it all on your own.
José Henrique Borghi has unique ideas when it comes to creating ad message and setting up campaigns that yield outstanding results. José Henrique Borghi has been creating campaigns that are so effective in meeting the clients’ needs that numerous business and entrepreneurs turn to him for assistance in reviving their ineffective advertising projects and learn more about Jose Borghi.