First page of the Ad Agency archive

Lori Senecal Is Taking Digital Marketing To A Whole New Level

Posted by Benjamin on August 22, 2017 with No Comments

Lori Senecal, one of the finest executives in the advertising industry outlines three primary determinants of a company’s online marketing campaign. First and foremost, a well-crafted, captivating and original message should be the highlight of the undertaking. People will be drawn into a well-thought and finely-executed ad.

Before one gets down to the business of creating a publicity campaign, they first need to define their target audience, outline clear goals and then draft a clear plan on how to execute the ad. AdAge explains that the advertisement must possess basic attributes such as creativity. Also, a good ad needs to be captivating enough for people to pay attention to it. Use of people to create clear images and visual elements will go a long way in ensuring an ad is effective. Images communicate better than words. With the right images, one can achieve their objectives as far as marketing is concerned.

Through a creative use of pictures, an audience can associate their culture and beliefs with a particular product. With this approach, marketing can expect good results in their effort to popularize a product line. Companies also need to ensure that they have real numbers regarding likes and followers. There are several ways through which an enterprise can grow its audience online.

Lori Senecal has been in the marketing field for several years. Before her recent appointment as the Global CEO of CP&B and her MDC partner, Lori Senecal was the chief executive officer of CP&B. One of the biggest responsibilities in her new position is overseeing an aggressive expansion of CP&B across multiple international destinations. In her Forbes written post, Lori Senecal is also responsible for the coordination of the internal affairs of CP&B. Her longstanding career in advertisement has earned her a lot of repute and experience.

CP&B boasts of an international presence in multiple destinations across the globe. With the advent of YouTube, Facebook and other social media platforms, Lori Senecal has discovered that there is a growing need for companies to understand the importance of this new platform of advertising. With social media, enterprises can reach new audiences quickly and more effectively.

Check out Lori Senecal’s profile on


Jose Borghi of Mullen Lowe Promotes Marketing through Brand Advertising

Posted by Benjamin on June 5, 2017 with No Comments

Branding is mostly discussed in esoteric situations that contribute to the obscurity of its primary significance. To simply state the importance of branding, a company’s brand is its money machine. A brand authorizes an individual to command premium charges for the product sold. This is because the particular brand is an added value that permits premium pricing. A brand’s name is a company’s store of value. When it comes to selling a brand, advertising plays a key role. An excellent advertising agency invests in building the brand’s name. It is vital for the company to invest in a well-known advertising agency that has a track record of success. Mullen Lowe of Brazil exudes such characteristics.


Mullen Lowe

Mullen Lowe is an international branding and advertising agency. Since its establishment by Jose Borghi, Mullen Lowe has crafted and perfected the art of bringing a client’s idea to life. With several long arms in the marketing industry, Mullen Lowe is in a position to deliver a powerful blow into several hearts through one bold vision that defines the demands of a client. This is a unique agency that has paved the way for many brands in different sectors. From a small merger of like-minded agencies to being an international brand, Mullen Lowe through Jose Borghi’s insightful leadership has executed growth in business. Mullen Lowe combines complementary capabilities with vast entrepreneurial experience to deliver excellent branding results. Mullen shares the vision of innovative international marketers. The team is designated to build company brands to customer’s satisfaction and learn more about Jose Borghi.


Jose Borghi

Jose Borghi is the founder and chief executive officer of Mullen Lowe. Jose is a skilled entrepreneur who combines his talent for marketing and business to deliver excellent results. Borghi’s career began at Standard Ogilvy. He quit the company to join Erh Ray in founding an advertising agency by the name Borghi Lowe. He later sold his shares to Mullen and Partners to form Mullen Lowe Brasil.

More visit:

The Career Journey of the Greatest of ALL Ad Agents in Brazil, Jose Borghi

Posted by Benjamin on May 22, 2017 with No Comments

When talking about advertising in Brazil, the name of Jose Borghi must come up. The founder of Mullen Lowe ad agency has been in the Brazilian advertisement scene for long enough to make him a legend. Jose was the mastermind behind the creation of Sazon and Mammals of Parmalat, two ads whose fame hit all […]

José Henrique Borghi Provides Reliable Advertising Service

Posted by Benjamin on April 5, 2017 with No Comments

Are looking for an ad agency that can help you reach the right audience in Brazil? Want to promote your business to the largest audience possible? José Henrique Borghi is the perfect choice for any business or organization looking to attract their potential customers and prospects. José Henrique Borghi of Mullen Lowe, comes highly recommended […]