Branding is mostly discussed in esoteric situations that contribute to the obscurity of its primary significance. To simply state the importance of branding, a company’s brand is its money machine. A brand authorizes an individual to command premium charges for the product sold. This is because the particular brand is an added value that permits premium pricing. A brand’s name is a company’s store of value. When it comes to selling a brand, advertising plays a key role. An excellent advertising agency invests in building the brand’s name. It is vital for the company to invest in a well-known advertising agency that has a track record of success. Mullen Lowe of Brazil exudes such characteristics.
Mullen Lowe is an international branding and advertising agency. Since its establishment by Jose Borghi, Mullen Lowe has crafted and perfected the art of bringing a client’s idea to life. With several long arms in the marketing industry, Mullen Lowe is in a position to deliver a powerful blow into several hearts through one bold vision that defines the demands of a client. This is a unique agency that has paved the way for many brands in different sectors. From a small merger of like-minded agencies to being an international brand, Mullen Lowe through Jose Borghi’s insightful leadership has executed growth in business. Mullen Lowe combines complementary capabilities with vast entrepreneurial experience to deliver excellent branding results. Mullen shares the vision of innovative international marketers. The team is designated to build company brands to customer’s satisfaction and learn more about Jose Borghi.
Jose Borghi is the founder and chief executive officer of Mullen Lowe. Jose is a skilled entrepreneur who combines his talent for marketing and business to deliver excellent results. Borghi’s career began at Standard Ogilvy. He quit the company to join Erh Ray in founding an advertising agency by the name Borghi Lowe. He later sold his shares to Mullen and Partners to form Mullen Lowe Brasil.
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When talking about advertising in Brazil, the name of Jose Borghi must come up. The founder of Mullen Lowe ad agency has been in the Brazilian advertisement scene for long enough to make him a legend. Jose was the mastermind behind the creation of Sazon and Mammals of Parmalat, two ads whose fame hit all corners of the vast South American country; they are remembered to date.
How Jose Fell in Love with Advertising
Jose Borghi landed in the advertising career in the most interesting of ways. In fact, he was not sure of which career to pursue up until in his junior high school. In order to assist her young brother in selecting a career for himself, Jose’s sister decided to take him to Castro Neves Theater to watch an interesting commercial ad that was stage performed. Jose walked out of the theater with his mind made up- advertising was the life he wanted and learn more about Borghi.
Jose’s Journey to The Ad Career
Jose graduated from PUC-Campinas in the mid-80s with a degree in Advertising and Propaganda. Upon graduating, Standart Ogilvy agency hired him as an editor in 1989. After making an impressive debut in the advertising industry at Ogilvy, other ad agencies started to hunt for his services. He agreed to work for several agencies among them FCB, DDB, and Leo Burnett before quitting employment work on establishing his own agency.
Jose Borghi got a partner in Erh Ray, and together they started BorghiErh, an ad agency than they managed as equal partners. The duo received no funding from investors, and they had to work with the little they had. With an over-stretched budget, Ray and Jose decided to handle almost every department in the firm. After years of intensive efforts and dedication, the agency was bought by Lowe and was rebranded, Borghi Lowe. Recently, the agency merged with the Mullen Group, changing its name once again to its current name Mullen Lowe. Since then, Jose Borghi has been serving as the agency’s co-CEO and read full article.
Are looking for an ad agency that can help you reach the right audience in Brazil? Want to promote your business to the largest audience possible? José Henrique Borghi is the perfect choice for any business or organization looking to attract their potential customers and prospects. José Henrique Borghi of Mullen Lowe, comes highly recommended […]