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Lori Senecal Is Taking Digital Marketing To A Whole New Level

Posted by Benjamin on August 22, 2017 with No Comments

Lori Senecal, one of the finest executives in the advertising industry outlines three primary determinants of a company’s online marketing campaign. First and foremost, a well-crafted, captivating and original message should be the highlight of the undertaking. People will be drawn into a well-thought and finely-executed ad.

Before one gets down to the business of creating a publicity campaign, they first need to define their target audience, outline clear goals and then draft a clear plan on how to execute the ad. AdAge explains that the advertisement must possess basic attributes such as creativity. Also, a good ad needs to be captivating enough for people to pay attention to it. Use of people to create clear images and visual elements will go a long way in ensuring an ad is effective. Images communicate better than words. With the right images, one can achieve their objectives as far as marketing is concerned.

Through a creative use of pictures, an audience can associate their culture and beliefs with a particular product. With this approach, marketing can expect good results in their effort to popularize a product line. Companies also need to ensure that they have real numbers regarding likes and followers. There are several ways through which an enterprise can grow its audience online.

Lori Senecal has been in the marketing field for several years. Before her recent appointment as the Global CEO of CP&B and her MDC partner, Lori Senecal was the chief executive officer of CP&B. One of the biggest responsibilities in her new position is overseeing an aggressive expansion of CP&B across multiple international destinations. In her Forbes written post, Lori Senecal is also responsible for the coordination of the internal affairs of CP&B. Her longstanding career in advertisement has earned her a lot of repute and experience.

CP&B boasts of an international presence in multiple destinations across the globe. With the advent of YouTube, Facebook and other social media platforms, Lori Senecal has discovered that there is a growing need for companies to understand the importance of this new platform of advertising. With social media, enterprises can reach new audiences quickly and more effectively.

Check out Lori Senecal’s profile on


Eric Lefkofsky Revolutionizing Cancer Treatment through Tempus

Posted by Benjamin on August 20, 2017 with No Comments

When his wife was diagnosed with cancer, Eric Lefkofsky knew that he could no longer just sit around and keep doing nothing about the disease anymore. It was the first time that he was having an up close experience with cancer treatment and he was dismayed by the slow uptake of digital technology in the medical profession. Despite the hullabaloo occasioned by the advent of electronic health records, the medical industry had all but stagnated when it came to the use of digital technology to advance service provision and facilitate the best treatment methods. The copious amounts of patient data generated and collected in the medical facilities would just not be streamlined in any manner to make efficient use of it. So dismayed by this reality was Mr. Lefkofsky that he joined hands with other people who were concerned with advancing medical technology to co-founded Tempus.


Tempus is a technology startup specifically concerned with transforming the manner in which cancer treatment is provided. It developed a platform that would analyze the clinical and molecular data of every patient, to develop a treatment plan that is geared specifically towards each patient’s unique circumstances. Molecular data ideally refers to genomic information which can only be collected through genome sequencing. This used to be a prohibitively expensive process, with the first such sequencing carried out in 2003 costing more than 100 million dollars. However, thanks to technological advancements, the process now costs 5,000 dollars to conduct. And thanks to companies like Tempus, the cost is expected to plunge even lower in the coming years. The aim of the group is to enable doctors to pair cancer patients with more efficient medication methods through data precision methods developed by their technology and learn more about Eric.


Tempus co-founder Eric Lefkofsky was born in Michigan but has spent most of his adult life in Chicago. He graduated with high honors from the University of Michigan in 1991 before proceeding to attain a Juris Doctor degree from the Law School of the same university. He, however, did not go into law, but rather joined in the dot-com craze and quickly established himself as a savvy power player in the industry and more information click here.

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How to Solve Crimes With Securus Technologies

Posted by Benjamin on August 9, 2017 with 1 Comment

In Dallas, Texas there is a company who knows how to solve crimes. It also helps protect the people that work and live in inmate facilities. Securus Technologies, who holds several patents in technologies for inmate communications, has recently gone forward as one of the leaders in helping law enforcement solve crimes. Called the inmate communicator, it does exactly what it sounds like. It helps aid in communications in inmate facilitates. It turns out though, that it can also help prevent crimes before they happen.


I was fascinated with the system when I first heard about it. It was amazing to watch how it can be used. All of the communications within any inmate facility is monitored for the safety of all there. Securus Technologies’s inmate communicator allows that and gives law enforcement some extra abilities. They have the ability to gather evidence within the system that can prevent crimes from happening. It can help solve cold cases who people thought were not solvable before. It even allows people to find names of other people that might be helping the criminals on the inside to reach those on the outside. In essence, it can help solve crimes by monitoring the people before anything gets started.


Obviously, this is an amazing step in the right direction for law enforcement. The ability to handle cases and gather Intel that inmates failed to reveal during interrogation is what Securus Technologies is all about. As the technology unfolds in the future, this skill can be further developed to help those that work in this area to make the system a safer and more efficient place. monitoring convicted murderers are essential to help prevent further crimes from occurring. It is stunning to me, and many others that have watched the development of this field of science unfold.


The Benefits Of Investing In Wine

Posted by Benjamin on August 2, 2017 with No Comments

Like gold, wine can be an asset to protect one’s wealth. Since it is a tangible product you can rest easy knowing that it is going nowhere but the rack you put it on. However, if you go through UKV PLC you can store your collection at their climate controlled warehouse, which is especially useful […]