Omar Yunes is the proud owner of the franchise Sushi Itto which has won the Best Franchisee of the World (BFW) award on December 6th for the brand he proudly represents. Yunes came to own his first Sushi Itto franchise at age 21 and currently owns 13 locations which represent more than 10% of all of the company’s current locations. Yunes currently owns franchises in Mexico City, Puebla, and Veracruz. Currently, the 13 locations that Yunes is proud to own employs more than 400 workers providing productive, steady sources of income for them and their families. Yunes credits the innovation, dedication, and discipline of his employees as a big reason why the company is as successful as it is. This has allowed the company to gain capital and grow into 13 franchises that he has now, and more he hopes to have in the future. Sushi Itto has been successful because of their company’s combined approach of excellent customer service, remarkable flavor, and great hospitality. That is what has gotten the franchise to where it is today, and that’s what will continue to serve the company as it expands its locations well into the future.
Omar Yunes is one of the franchise owners of Sushi Itto who currently owns 13 locations within the corporation. This accounts for approximately 10% of all franchise locations Sushi Itto currently has in operation. Yunes’ franchises alone employ over 400 people at their 13 locations, providing these workers with a way to provide a livelihood for their family. This is something that Yunes takes great pride in as he does in his quality customer service, hospitality, and superior tasting food. Yunes also credits the hard work, dedication, and the innovative nature of his employees as to the main reason that Sushi Itto is doing well as it is and continuing to expand moving into the future.
On 9th February 2017, Norman Pattiz, the executive chairman of the PodcastOne and Tom Webster, the Edison Research’s VP of strategy jointly released the findings of studies. The study involved five major consumer products in five different categories. This study was done in the second half of 2016.
The study was done in two stages, pre and post campaign. Podcast advertisement was shown to have an overall positive effect on various aspects of a product. Here are the key findings.
– The number of listeners who indicated a certain grocery brand increase from 7% in the pre-study to over 60% afterward.
– There was a rise in the unaided product knowledge in the two periods. The awareness of financial services product increased by 47%, automobile aftermarket product by 37%, and lawn and garden product by 24%.
– The number of respondents with a “very favorable” attitude on a car aftermarket product, increased from 18% in pre-study to over a third afterward. Those “very likely” to use a lawn and garden product increased from 16% in the pre-study to 22% post-study.
– There was a 60% increase in the level of knowledge of some campaign messages related to automobile aftermarket product after the campaign.
Edison Research carried out the survey in three different investigations in 2016 to find out the success of the podcast advertisement for the given national brands. Online surveys were conducted and the same methodology used before and after the campaign. Each company carried out advertisement between four and six weeks.
The researcher found that podcast audiences responded to the company’s messages. There was a significant increase in the willingness of the respondents to consider and /or buy those products.
Norman Pattiz said the results were an indicator of the company’s commitment to helping in selling other brands through advertisement. Tom Webster said he was happy that they were able to show the effectiveness of podcast ads.
About Norman Pattiz
According to Biz Journals, Norman J. Pattiz is the founder and former chair of Westwood One. The company provided news, sports, and traffic programming among others in the broadcast industry. In 2010, he was behind the founding of the Courtside Entertainment Group. In 2013, he founded and launched PodcastOne, a prominent audio on-demand programming producer, and distributor. Learn more about Norman Pattiz: https://www.entrepreneur.com/video/293555
On June 23, 2016, he became the executive chair at PodcastOne. He has been in the radio syndication for over decades.
Both President Clinton and President Bush appointed him in 2000 and 2002 respectively to the broadcasting board of governors of the United States of America.
Jim Tananbaum is the founder and CEO of Foresite Capital. The firm which specializes in identifying emerging healthcare leaders and helping them grow profitably, supplying capital, networks and information was founded in 2011. From Jim’s interview with INC42, he reveals how he came up with the idea for starting Foresite Capital. From his 25 years of being a healthcare entrepreneur and investment strategist, he had learned the success factors for entrepreneurs. He had recognized that innovative healthcare products and solutions required significantly more time and capital than entrepreneurs and financiers appreciated. He therefore, founded the firm so that they could support emerging leaders by supplying information, networks, and capital to help in driving their success.
In an article on Biz Journals, Jim spends his normal work days discussing the company’s existing portfolio, new presentations and networking with healthcare thought leaders. To him, bringing ideas to life involves capital and engaging smartest and persistently with effective thought leaders in healthcare. Jim is always inspired by the science behind healthcare innovation which is at the core of his work. He believes in team dynamics that make a company more productive. Jim shows the importance of believing in yourself more when starting your business since he used to execute a combination of what he thought was best and what others thought was best. This always led him to compromises.
As an entrepreneur, Jim took more risks since he spent a lot of time in understanding a situation which made him more confident of getting multiple returns than losses. In growing his business, he strategizes in getting the best people to synergize with his organizational expertise.
Jim holds a BS and a B.S.E.E from Yale University, and MD from Havard Medical School an MS from MIT and an MBA from Havard business school. He has an industry experience of over 25 years. Earlier in his career, Jim worked in different capacities such as: the co-founder and managing director PVP2 & PVP3, Co-Founder and Chief Executive Officer Theravance, a partner in Sierra Ventures and Co-Founder and Board Member of GelTex. Above all, Jim’s highest priority is family and he prefers having dinner with them (IdeaMensch, 2017)
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